An industrial equipment marketplace is an online platform where businesses buy and sell new and used machinery, equipment, and parts. For used equipment in North America, Surplus Record and Proxibid are two established options. For international sales of used machinery, Exapro charges a success fee on completed transactions. The eight platforms below differ in fees, product focus, and region, so check each platform’s seller terms before you list or bid.

Online B2B marketplaces have changed the way businesses interact and trade with each other. Many buyers now research industrial equipment online before they make a purchase. The same goes for buying and selling industrial machinery. Despite all the growth and trending factors, a major chunk of large-sized equipment suppliers are yet to join industrial B2B websites and rely on traditional practices. This also creates a better opportunity for companies to join relevant platforms and get better visibility. 

How We Chose These Platforms

We compared each platform on its business model (fixed listings, RFQs, or auctions), how it charges sellers, the equipment it focuses on, and the regions it serves. Key fees and facts were checked in November 2026 against each company’s own site or a third-party profile, where noted. Where a fee or detail could not be confirmed, the entry says so. Fees change, so confirm current terms with the platform before you commit.

Comparison at a Glance

Growth Potential on Best Website to Sell Machinery

McKinsey & Company studied customer expectations for industrial OEMs and their service businesses. In a 2021 study, it found that 60% of B2B customers want to buy online, and 62% prefer to reorder online. Only 13% of industrial OEMs offered any digital solution, and only 10% offered online self-service tools for reordering. Furthermore, the number of buyers that use online marketplaces is only expected to grow shortly.

There is a clear gap between demand and supply, even on the most trusted B2B trading platforms. Therefore, companies that want to sustain themselves in the long run and become quick adapters to this trend should surely get their products and company listed on relevant E-Commerce websites. Right now, it is not about having an additional way to reach your customers, but it may become the primary source of leads in upcoming years.

Online Manufacturing Marketplace for B2B Machinery

The following are the top 8 B2B websites in the world for machinery:

Tradewheel.com

Tradewheel.com is the best place to sell industrial equipment. It is a fast-growing B2B marketplace with enough room for new businesses to join and build a profitable digital presence. As its popularity and buyer base increase over time, this is the best time to get your industrial products featured and avail the opportunity to get good orders. Another factor that attracts sellers is its user-friendly interface, which allows manufacturers to get their products listed in only a few minutes. After that, it would reach out to potential customers from different countries.

Purchase managers from different countries use Tradewheel.com to buy high-quality industrial machines, and the majority of them are pretty satisfied with the overall experience they had and also recommend it to others. Thus, if you are also searching for good deals on your next machinery purchase, Tradewheel.com may help you get that. Search for whatever type of machine you need and get in direct contact with relevant suppliers. Moreover, you can also try posting a request for a quotation to receive numerous offers for your specification needs.

Exapro

In the global world, Exapro is rated as one of the best machinery websites for both importers and exporters. The marketplace has operated online since 2000, and the company was founded in 2005. Exapro works in nine languages and runs its European development from Prague. It includes industrial machinery for plastic, beverage, woodworking, and all other applications a buyer may need. A partner reference cited more than 35,000 machines on offer, so check the current count on the Exapro site. Exapro’s terms give it the right to inspect machinery, and it filters incoming inquiries, but buyers should still follow the precautions Exapro gives to be safe. Yet, considering the rich history this marketplace has, it is still quite a safe portal even for new businesses to join.

Exapro allows industrial machinery manufacturers to post their products on this site for free and get direct access to the international market. Rather than charging a membership fee, Exapro charges one per successful transaction. Its seller FAQ puts that commission at 5% to 10%, added on top of the selling price. Therefore, the platform focuses on helping distributors get more orders and grow bigger with them over time. They dedicate one of their salespeople to assist you at every stage to use this marketplace fully. On top of that, Exapro also filters all incoming inquiries to ensure sellers only invest time in buyers who are serious about their projects.

Direct Industry

Direct Industry is a globally used B2B marketplace that brings together buyers and suppliers of industrial equipment, supplies, and services. It does not matter what sized production unit a company is running; businesses can always find the right industrial machinery to meet their production requirements. It allows importers to browse the comprehensive range of equipment and proceed with equipment that meets their criteria. Other than that, purchase officers can also post RFQs on Direct Industry, which would reach numerous relevant suppliers across the globe. While approaching them, you can compare offers from several suppliers, and competition among sellers can help buyers get better prices.

To differentiate from other marketplaces, Direct Industry runs an RFQ service. Buyers submit a request for quotation, and it reaches suppliers on the platform, who respond with customized quotes. Buyers can then compare those quotes against their specifications and deadlines.

Kempler

Kempler is ranked among some of the best marketplaces for manufacturers of industrial machines and equipment. You can find a wide range of machine tools, presses, and spare parts for sale in their best conditions on Kempler. What makes them unique among all other marketplaces is the great availability of equipment and spare parts they have. They have been operating in this industry for over 50 years and throughout their history, they have helped numerous companies to get market-competitive prices for their assets. Kempler does not limit itself to only buying and selling industrial machines, but it also gives installation, on-site repair, training, and maintenance services. Combining all of this together, Kempler is like a one-stop solution to all industrial machinery buying and maintaining requirements a production facility would ever have.

From all old to the latest models, Kempler has a customer base for all of them. They also deal in surplus equipment. Due to the endless variety they offer, most production companies start their search from Kempler to find the right equipment for their needs. Another factor that draws the attention of importers here is its financing services. Therefore, it is a portal that every industrial machinery and equipment supplier should consider.

Industbay

Despite being a newer name in the B2B industry, Industbay has a good reputation and buyer base size. It was launched back in the year 2017 and in such a short span of time, it has gained popularity among relevant industrial machinery suppliers and buyers from multiple countries. They feature a comprehensive database of industrial machinery which includes suitable equipment for all sized production units from small to large. You can always expect to get some great deals from Industbay that even the top marketplaces can not match. This is due to their primary focus on always promoting exporters that offer the most affordable prices. Thus, if you also want to save on your budget while maintaining a high quality and efficiency standard, you should surely check Industbay to get an idea of what you can expect from them.

Industbay has a secure online payment method to keep both buyer and seller on the safe side. Other than that, they also offer financing and logistics solutions to assist companies in making their sourcing free from most hassles. Probably the best way to use Industbay would be to have multiple offers, compare them, and proceed with the best one of all.

Thomasnet

Businesses that have been into industrial machinery buying and selling for a long time are aware of the significance of Thomasnet. It is one of the first marketplaces that introduced the concept of finding industrial equipment manufacturers and suppliers online. With the early mover advantage and great strategies, they were able to build up a strong network of suppliers, with listings focused on the US and Canada. Even today it is widely used to find manufacturers and suppliers. This might be the reason that large companies also start their search there.

Thomasnet makes sourcing quite fast and simple for most businesses. On the other hand, most new sellers find it difficult to compete with all the competition here. The reason is simply due to saturation with the world’s top names. However, Thomasnet offers paid campaigns and premium plans to get better visibility. Premium pricing is generally quoted on request, so ask before you commit. Results vary by seller. Therefore, if you are also looking to start your industrial machinery selling journey on Thomasnet, you should also consider checking out its premium membership plans.

eBay

eBay is one of those marketplaces that need no introduction. This marketplace is more like a jack of all product categories. They have a strong visiting audience with different requirements which also include a significant market size for industrial machinery buyers. They have been operating in this industry for over 2 decades and have helped numerous companies find the right match for their procurement requirements. Thus, it is worth trying out considering that it is free to join as well.

The drawback of eBay is probably that it is not a focused marketplace for manufacturing supplies or products. Therefore, most of its services are also not designed to primarily match the requirements of its traders. You may also find numerous resellers here that do not have proper information about the machinery and are unable to share the right specifications and attributes you want to know.

eBay does not have a centralized policy that every business needs to follow. Instead, it gives a free hand to machinery distributors to set their terms and conditions. Unlike most generalized wholesale trading portals, eBay has an auction set up with a safe payment method. Bidders can also view past reviews and feedback from the machinery supplier to place their bids with complete confidence.

Aucto

The names also give a signal that Aucto focuses on auctions. For businesses that like to buy or sell industrial machinery through auctions prefer to use this marketplace. It has gained quite popularity in recent years and buyers can find a wide range of industrial equipment suitable for almost all production and processing applications. What Aucto does at its best is it gets both parties in direct contact without the need for intermediaries. It allows them to negotiate the trading terms to get the best possible offer for their assets or requirements. It not only helps buyers to get better deals but also sellers get to understand their requirements in more detail and improve their conversion ratios.

Aucto has a simple procedure to help companies list their machinery for auction and get them sold out at good prices. Suppliers need to start by creating a detailed listing of their equipment with great descriptions, high-quality images, current conditions, and everything the potential customer would want to know about. Once the seller has entered everything, they can sit back and wait for it to get some reach and get good bids. The rule is simple: buyer that places the highest bid wins, and sellers get the best prices for their assets.

Used and Surplus Equipment Platforms in North America

Surplus Record is a long-running directory and advertising platform for used, new, and surplus machinery. It was founded in 1924 and focuses on the United States and Canada. Sellers can list equipment online and in its monthly print catalog. Surplus Record says it charges no commission on items sold through the site, and that sellers pay for listings and advertising. Treat that as the company’s own position, and confirm current pricing before you sign up.

Proxibid is an online auction marketplace based in Omaha, Nebraska, that covers heavy equipment, industrial machinery, and other assets. Sellers pay listing and marketing fees, and buyers pay a buyer’s premium on winning bids. Those terms can change, so check them on the site before you bid or consign.

Key Elements to consider when becoming a seller on B2B Marketplaces

The total factors may vary based on what specific products or services you deal in. However, the following are a few factors that you should consider looking for.

Product Competition Among Sellers

You should always look for industrial machinery marketplaces that have low competition in the niche you want to operate in. Especially if you are new to the industry, getting into competitive categories may not work very well until you have a good budget to run paid campaigns.

Transaction and Fulfilment Rules 

Every marketplace has different transaction and fulfillment terms and conditions. You should always prioritize marketplaces that provide safe transaction methods and have the fulfillment that aligns with your capabilities. Another thing you need to check is how many days it would take to receive the final amount into your account.

Marketplaces Charges

There are several models in which marketplaces charge sellers. It includes membership plans, paid campaigns, and per unit sale commission. This is the most important factor to consider when setting up the final price of your equipment.

Dispute

All B2B websites have different ways to settle disputes between buyers and sellers. You should always read it and make sure you always remain compliant to it and stay on the safe side.

Key Elements for Buyers

Buyers should check how a platform protects them before they pay. Find out whether it verifies sellers or only filters inquiries, and read its inspection and dispute terms. Ask for condition reports and photos, and confirm what the total cost includes: buyer’s premiums on auctions, shipping, inspection, and any financing. Check whether listings are current and how long the platform has been operating. For a checklist on comparing suppliers, see the CNC Machining RFQ Checklist that helps businesses identify the correct suppliers based on their business needs.

Which Platform to Choose

If you are selling used equipment in North America and want steady inquiries from manufacturers, start with Surplus Record. If you want to sell through bidding, look at Proxibid or Aucto. Exapro suits sellers who want international reach and can accept a success fee. Buyers sourcing specialty or industrial parts can use Tradewheel and Thomasnet to find US and Canadian suppliers. General wholesale sites such as eBay carry a wide mix of goods, so verify each seller before buying equipment.

Frequently Asked Questions

What is an industrial equipment marketplace?

An industrial equipment marketplace is an online platform where businesses buy and sell new and used industrial machinery, equipment, and parts. Some use fixed listings, some use request-for-quotation (RFQ) workflows, and others run auctions.

How do these marketplaces charge sellers?

It varies by platform. Exapro charges a success fee of 5% to 10%, added on top of the selling price. Thomasnet offers a free basic listing with paid premium tiers, quoted on request. Proxibid charges sellers listing and marketing fees and charges buyers a premium on winning bids.

Do these marketplaces verify sellers?

Verification varies by platform. Exapro’s terms give it the right to inspect machinery, and it filters incoming inquiries, but buyers should still check each seller. Ask any platform what it verifies before you pay.

Which platform should I use to sell used equipment in the US?

Surplus Record and Proxibid are two established North American options. Surplus Record suits sellers who want listings in front of manufacturers and dealers, while Proxibid suits sellers who want an auction. Compare their fees before you list.

Conclusion:

With the digital adaptation, most industrial equipment buyers have started to use online marketplaces to buy high-quality machinery. However, there is also a gap between the number of industrial equipment suppliers and buyers operating online. This gap opens new opportunities for several companies to set up their company profiles on marketplaces, implement the right strategy, and experience a significant boost in their overall sales. There are numerous websites out there, and most of them are free to join. In short, this is the best opportunity to build a digital presence that can bring great revenue in the long run.